CUSTOMER EXPERIENCE
COMPETENCY MODEL©

TAKE ACTION AND MAKE
AN IMPACT THROUGH...

  • Feedback analysis and
    management
  • Dashboards
  • Closing the loop process
  • Timeliness
  • Consistency
  • Root cause analysis

UNDERSTAND, APPLY AND ASK THE
RIGHT QUESTIONS ABOUT...

  • Surveys
  • Persona clusters
  • Ethnographic studies
  • Quantitative analysis
  • Metrics and measurement- NPS,
    net effort score, driver analysis
  • ROI models and data analytics

BE ABLE TO...

  • Create a CX Vision and strategy
  • Practice Mindful Leadership
  • Align processes, technology, structure,
    people, and culture.
  • Build governance and accountability

LEARN TO...

  • Create customer focused culture
  • Overcome resistance
  • Achieve senior leadership buy-in
  • Change behaviors
  • Create a safe and open environment
  • Apply appreciative inquiry to
    create ownership

BUILD VOC SYSTEMS THROUGH...

  • Design thinking -open thought,
    iteration, prototyping, risk tolerance
    and intrapreneurship
  • Journey mapping
  • Empathy mapping
  • Collaboration and inclusive practices
  • Building scaffolds

LEARN TO CREATE
COMMITMENT THROUGH...

  • Job mastery
  • Autonomy
  • Purpose
  • Exemplary learning experiences
  • Meaningfulness
  • Improved relationship capacity
  • Mindful CX behaviors
  • Understand Relevant Social
    Media Channels
  • Manage digital reputation
  • Interpret social media clutter
  • Analyse Needs And
    Define Solutions
  • Apply business acumen
  • Build internal coalitions
  • Implement change
  • Innovate
  • Build business case
  • Use Influencing Skills
  • Establish networks of support
  • Apply interpersonal mastery
  • Understand and
    Respect Differences
  • Manage diversity
  • Accomodate and adapt
    to cultural nuances
  • Critical Thinking
  • Build and apply emotional
    intelligence
  • Listen to understand
  • Self-awareness
  • Increase Industry and Cross-
    industry Knowledge
  • Understand best practices
  • Define clear benchmarks